Many entrepreneurs may not even think about how their personal brand can affect building their business. However, your online personal brand is the best way for people to find you and learn your abilities. The personal brand I have cultivated – travel the world without spending a dime – has helped me launch a rewarding career. Your personal brand is the “cover” people judge you by online, and a strong personal brand gives people a reason to choose you over your competition. While I can’t promise you’ll travel the world if you build a strong personal brand, I can promise you’re missing out on professional opportunities without one…
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Maria Matarelli is a columnist for Inc Magazine. Maria writes for the Agile Insights column. She is the Founder and President of Formula Ink and Co-founder of the Agile Marketing Academy. Maria has achieved more than 16 industry certifications and leads a team of experienced consultants and trainers to lead businesses to achieve breakthrough results. Published author of the book, Workaholic? A 12-step guide to having a life and getting things done. Maria invites people to push past limiting beliefs and discover how to live the life they’ve always dreamed of.