Maria Matarelli will be delivering a Keynote Presentation at Harrisburg University in Harrisburg, Pennsylvania at the Agile Lean Summit 2018.
Date: Tuesday, March 6, 2018
Title: Business Agility | Empowering Organizational Effectiveness with Agile Marketing
Session Type: Keynote
Summary: Discover the possibilities of Agile Marketing and the power of applying Agile across your organization for full Business Agility. We’ll explore a case study of Agile applied to Marketing and discuss the benefits of aligning your organization’s use of Agile across departments along with the mindset shift necessary. Instead of focusing on who you can sell to, the focus is shifted to truly connecting with who needs your product or service most while leveraging rapid iterations for maximum output.