While Agile approaches have been yielding massive results in the IT and Software Development fields for decades, the application of Agile outside of IT and to other parts of the business including Agile Marketing can lead to better alignment, common terminology and can lead you toward truly having an Agile organization. While Agile has been becoming overly complicated over the last several years, it is time to get back to the essentials at the Heart of Agile to collaborate, deliver, reflect, and improve. In this keynote at the Scrum Day Portugal 2017 Event, Alistair Cockburn, co-author of the Agile Manifesto, and Maria Matarelli, co-founder of the Agile Marketing Academy, will share specific insights for how businesses can get back to real results and reach more customers through Marketing in the Heart of Agile.
