Maria Matarelli is speaking at the Business Enterprise Agility Conference in Hyderabad, India on December 1, 2017, on the topic of “Business Agility – Empowering Organizational Effectiveness with Agile Marketing”. It is great to continue to contribute to the community.
While Agile approaches have been yielding massive results in the IT and Software Development fields for decades, the application of Agile outside of IT and to other parts of the business including Agile Marketing can lead to better alignment, common terminology and can lead you toward truly having an Agile organization. While Agile has been becoming overly complicated over the last several years, it is time to get back to the essentials at the Heart of Agile to collaborate, deliver, reflect, and improve. In this keynote at the Scrum Day Portugal 2017 Event, Alistair Cockburn, co-author of the Agile Manifesto, and Maria Matarelli, co-founder of the Agile Marketing Academy, will share specific insights for how businesses can get back to real results and reach more customers through Marketing in the Heart of Agile.
I had the privilege of training with Joe Justice on a Scrum in Hardware CSM training class as well as leading an Agile Marketing training class for Team WIKISPEED. It was an incredible week exploring Agile applied outside IT in many capacities!