agile outside IT

Business Agility with Agile Marketing Maria Matarelli

Agile Marketing presentation in Hyderabad India

By | Agile, Agile Marketing, Maria Matarelli, Professional Speaking | No Comments

Maria Matarelli is speaking at the Business Enterprise Agility Conference in Hyderabad, India on December 1, 2017, on the topic of “Business Agility – Empowering Organizational Effectiveness with Agile Marketing”. It is great to continue to contribute to the community.

More details: Business Enterprise Agility Conference in Hyderabad India

Maria Matarelli Keynote with Alistair Cockburn Scrum Day Portugal Agile Marketing in the Heart of Agile

Agile Marketing in the Heart of Agile – Keynote Presentation in Lisbon Portugal

By | Agile Marketing, Maria Matarelli, Professional Speaking | No Comments

While Agile approaches have been yielding massive results in the IT and Software Development fields for decades, the application of Agile outside of IT and to other parts of the business including Agile Marketing can lead to better alignment, common terminology and can lead you toward truly having an Agile organization. While Agile has been becoming overly complicated over the last several years, it is time to get back to the essentials at the Heart of Agile to collaborate, deliver, reflect, and improve. In this keynote at the Scrum Day Portugal 2017 Event, Alistair Cockburn, co-author of the Agile Manifesto, and Maria Matarelli, co-founder of the Agile Marketing Academy, will share specific insights for how businesses can get back to real results and reach more customers through Marketing in the Heart of Agile.

Maria Matarelli Keynote with Alistair Cockburn Scrum Day Portugal Agile Marketing in the Heart of Agile 2

Announcing the Agile Marketing Academy!

By | Agile Marketing, Uncategorized | No Comments
It has been really exciting to see the benefits and incredible results of Agile applied to Marketing! While applying Agile frequently in the IT and Software Development arenas, it has been exciting to explore more applications of Agile outside of IT.
 
After seeing great results with clients using Agile in their Marketing efforts, we launched a case study program to pull together the best practices we have seen over the last few years. We have an online program designed specifically for entrepreneurs and a 2 day in-person training course for larger organizations.
Discover more on how you can leverage Agile outside of IT, aligning other areas of the business with common language and terminology. Learn how to begin applying Agile to Marketing at your organization.
 
After pulling together the best practices of Agile applied to Marketing, we are excited to announce the launch of the Agile Marketing Academy!
 
Agile Marketing Academy Website Launch