Category Archives: Uncategorized

Announcing the Agile Marketing Academy!

By | Agile Marketing, Uncategorized | No Comments
It has been really exciting to see the benefits and incredible results of Agile applied to Marketing! While applying Agile frequently in the IT and Software Development arenas, it has been exciting to explore more applications of Agile outside of IT.
 
After seeing great results with clients using Agile in their Marketing efforts, we launched a case study program to pull together the best practices we have seen over the last few years. We have an online program designed specifically for entrepreneurs and a 2 day in-person training course for larger organizations.
Discover more on how you can leverage Agile outside of IT, aligning other areas of the business with common language and terminology. Learn how to begin applying Agile to Marketing at your organization.
 
After pulling together the best practices of Agile applied to Marketing, we are excited to announce the launch of the Agile Marketing Academy!
 
Agile Marketing Academy Website Launch

Agile in Shanghai, China

By | Maria Matarelli, Professional Speaking, Travels, Uncategorized | No Comments

I had the honor of speaking at the Shanghai Scrum Gathering on the value of connecting with our customers and the importance of customer collaboration.

Maria Matarelli_Shanghai Presentation

There were so many great conversations and I had the opportunity to talk with several Agilists about the Agile Advantage they see in their use of Agile and Scrum around the world.

I had the opportunity to interview several of the speakers and agile practitioners including Joe Justice, Keynote Speaker, Founder of Wikispeed, and Trainer at Scrum Inc.

Maria Matarelli_Interview Joe Justice_Shanghai

Expert interviews include Joe Justice, Manny Gonzales, Vernon Stinebaker, Julien Mazloum, Stephen Forte, Daniel Gullo, and Jun Wang.

The Agile Advantage Interviews in Shanghai

Joe gave an incredible Keynote presentation on Scrum in Manufacturing

Joe Justice Keynote Shanghai

Stephen Forte, Managing Partner at Fresco Capital talked about Agile and Lean full circle.

Stephen Forte Keynote Shanghai

Manny Gonzales, the CEO at the Scrum Alliance talked about the State of Scrum survey results.

Manny Gonzales Keynote Shanghai

The Shangri-La venue for the Gathering was incredible and people attended from all around the world.

Shangri-La Hotel in Shanghai

It was an incredible trip to Shanghai and a good refresher that the challenges we see in one location tend to be similar challenges around the world and the same good agile practices can combat those challenges to reach a level of continuous improvement and a level of higher performance.