Category Archives: Agile Marketing

Business Agility with Agile Marketing Maria Matarelli

Agile Marketing presentation in Hyderabad India

By | Agile, Agile Marketing, Maria Matarelli, Professional Speaking | No Comments

Maria Matarelli is speaking at the Business Enterprise Agility Conference in Hyderabad, India on December 1, 2017, on the topic of “Business Agility – Empowering Organizational Effectiveness with Agile Marketing”. It is great to continue to contribute to the community.

More details: Business Enterprise Agility Conference in Hyderabad India

Maria Matarelli Keynote with Alistair Cockburn Scrum Day Portugal Agile Marketing in the Heart of Agile

Agile Marketing in the Heart of Agile – Keynote Presentation in Lisbon Portugal

By | Agile Marketing, Maria Matarelli, Professional Speaking | No Comments

While Agile approaches have been yielding massive results in the IT and Software Development fields for decades, the application of Agile outside of IT and to other parts of the business including Agile Marketing can lead to better alignment, common terminology and can lead you toward truly having an Agile organization. While Agile has been becoming overly complicated over the last several years, it is time to get back to the essentials at the Heart of Agile to collaborate, deliver, reflect, and improve. In this keynote at the Scrum Day Portugal 2017 Event, Alistair Cockburn, co-author of the Agile Manifesto, and Maria Matarelli, co-founder of the Agile Marketing Academy, will share specific insights for how businesses can get back to real results and reach more customers through Marketing in the Heart of Agile.

Maria Matarelli Keynote with Alistair Cockburn Scrum Day Portugal Agile Marketing in the Heart of Agile 2

Press Release: Announcing the Agile Marketing Academy Expanding Agile Outside of IT

By | Agile Marketing, Maria Matarelli, Press Release | No Comments

“After discovering the benefits of Agile and helping organizations get to market as much as 80% faster than other organizations around them, our team began looking for other applications of Agile outside of IT.” – Maria Matarelli

Read the full Press Release here:

See an excerpt below:

Maria Matarelli_Press Release_Agile Marketing Academy

Agile Marketing: The Biggest Breakthrough in Marketing History

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Learn How to Create an Agile Dialogue

You are probably familiar with the Agile approach and everything that it can do. We have seen hundreds of companies struggle with growth, either by trying to reach a point of sustainability or by being unable to push past a certain plateau. 

Agile Marketing was created from years of study on the relationship between marketing and sales. Working directly with our clients, Agile Marketing consistently brings in more than 300% growth in revenue in short amounts of time and as much as 780% growth in one year. Are these numbers that would help your business?

We teach adaptive and highly focused marketing. Based on testing—if you don’t understand your customer, the needs of your customer, how to communicate or “hit their hot button”—then most of the market is missed, no matter who it is you’re trying to reach. 

Incorporating Agile techniques has yielded incredible results in product development, software development, and across various other industries time and time again. To find out more, a trainer at the Agile Marketing Academy would love to speak with you.

If interested, book a time for an assessment with a Certified Agile Marketing Specialist and find out how adopting Agile Marketing to your inbound marketing strategy is essential to competing in today’s ever-changing, digital world.


man drawing schedule of business growth

Our Case Study Program Yielded Over 300% Increase in Sales

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Dramatic Sales Results with Agile Marketing!

Agile has yielded incredible results in product development for years. We have discovered a unique application that most companies haven’t tried – and that is applying Agile to Marketing to rapidly increase sales!

It’s incredible how often companies miss their target audience, do not truly connect to their needs, and are not building the right relationship with their client base. Simply put, Agile Marketing takes the best of what we know works in product development and applies it to the part of the business that connects with customers to make the purchase. 

At the Agile Marketing Academy, we identified a select number of companies across different industries and continue to build out case studies on how effective Agile Marketing is when applied to any business that solves a specific need. We developed the Agile Marketing approach to bring together industry best practices we have seen our clients achieve with short cycles, iterative feedback loops, and the ability to adapt.

We have captured the best practices through this case study program and brought them together for others to replicate these incredible results. So many people are discussing how to apply Agile Marketing to their business or for their clients to see similar growth. The numbers simply do not lie, and converting engaged individuals into happy customers is positive thing.

Learn more at:

Target audience

Agile Marketing – Discovering What Targeting Can Do With Our Clients

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Build a Better Client Base with an Agile Approach

Imagine attracting customers to you instead of chasing them down. 

That is what we dreamed of when beginning on the quest that developed into Agile Marketing Academy. Wanting to start at the point of educating the potential customer, Agile Marketing allows you to craft the perfect message to market match for long-lasting success. 

Three things to think about when beginning this new way of approaching marketing:

a) Who are ideal customers?
b) What are their main problems?
c) Why are these problems a pain point?

It’s not enough to be vague in your messaging. 

After dreaming big about attracting our best customers and clients to us through an inbound marketing approach, the real “a-ha!” moment for us was when we saw one of our clients get a 780% increase in sales after eliminating more than 90% of their paid advertising.

It’s important to think through your ideal customer’s demographics, location, behaviors, and interests. Where are they? Where do they hang out? What would get their attention? 

Identify your ideal customer. Learn what they want, and make the connection to why they can’t live without your product or service. 

Find out more details at

Announcing the Agile Marketing Academy!

By | Agile Marketing, Uncategorized | No Comments
It has been really exciting to see the benefits and incredible results of Agile applied to Marketing! While applying Agile frequently in the IT and Software Development arenas, it has been exciting to explore more applications of Agile outside of IT.
After seeing great results with clients using Agile in their Marketing efforts, we launched a case study program to pull together the best practices we have seen over the last few years. We have an online program designed specifically for entrepreneurs and a 2 day in-person training course for larger organizations.
Discover more on how you can leverage Agile outside of IT, aligning other areas of the business with common language and terminology. Learn how to begin applying Agile to Marketing at your organization.
After pulling together the best practices of Agile applied to Marketing, we are excited to announce the launch of the Agile Marketing Academy!
Agile Marketing Academy Website Launch